Content
Why Typography Matters
Good typography is invisible. Bad typography is everywhere. The fonts you choose directly impact whether people read your content.
The Basics
Start with 16px minimum, 18px for long-form. Line height 1.5-1.8. Keep lines 50-75 characters wide.
Font Pairing
Pair a distinctive heading font with a neutral body font. Inter + serif headers work beautifully.
Whitespace
Generous whitespace gives content room to breathe. Empty space is your most powerful design tool.
Typography is the craft of endowing human language with a durable visual form. - Robert Bringhurst